In Business, if needs are what people are prepared to pay for, wants are what people are prepared to pay extra for. To explain why this needs-based path to market works, I will explain how two of the most common theories used in business relate to each other, then give an example of the 7 […]
Creating a business or a job
We’ve all heard the terms Entrepreneur, Business owner, even labels like solopreneur, Mumpreneur or Entrypreneur, but is there a difference in what they do? These labels are merely indicators communicating the person’s position in a market, but what job they do is all the same. How they do that job is the thing that is […]